Women Who Inspire Us: Victoria Zuchelli (creator of the Go Caddy water bottle tote)
April 03, 2023

Women Who Inspire Us: Victoria Zuchelli (creator of the Go Caddy water bottle tote)

 

  • What were the main driving forces that prompted you to create the Go Caddy?

The development of my GoCaddy grew out of the simple need to carry the fewest essentials in the smallest package on my visits to the gym. First, I needed a water bottle, so that became my basic shape. Next, I added a pocket for ID, money and cards, an elastic pouch, a carabiner for my keys, and a shoulder strap. When friends at the gym asked me where I got it, I realized that I could develop my idea into a saleable product.

  • What’s been your biggest challenge along the way?
The need to find an offshore manufacturer can be a frustrating experience, but one that often cannot be avoided if you intend to reach a reasonable profit margin.

  • Do you have a mantra that encapsulates your mission?
Stay focused. Realize and accept that yours is a complex task that must move forward in incremental steps. Setting goals for each day and week, and checking off the boxes as you go, forces you to stay active in pursuit of your dream.

  • What are three pieces of advice you would give to someone who is about to embark on their own version of entrepreneurship?

First, tell everybody what you’re doing. Many of them will ask how it’s going from time to time, and you’ll want to be able to report your progress. Also, you never know who might have an idea or a contact you can use. Second, take advantage of SCORE, and share your excitement with your mentor. Nobody knows your product better than you. And third...be bold! Don’t be afraid to borrow money to invest in yourself. Confidence is contagious.

  • What is your favorite business success?

An article about my Go Caddy ran in the San Francisco Union Tribune just prior to Christmas. As Go Caddies make excellent gifts, we sold over 500 of them as a result of that free advertising.
Also, I was interviewed on my local TV station, which brought many orders to my website. Plus having Go Caddy being talked about by Kathie Lee & Hoda on NBC ...wow...that kind of editorial PR is truly invaluable!

  • Where can folks find Go Caddy now?

Currently we've partnered with portapocket.com and sell our totes via their website. Here's the actual page where you can find them: https://www.portapocket.com/products/go-caddy-water-bottle-holder Thanks so much for the conversation! :))