There's so much happening on this topic...whether you're a newly-minted high school or college grad, or even Caitlyn Jenner :) Everyone goes through different and sometimes unique life stages; whatever direction you take, we applaud your efforts to getting to wherever you want to be!
The saying that life is a journey is most definitely true. Sometimes we go down a certain path only to discover it's not for us, or make choices that we might someday regret. But in the grand scheme, it's not these individual detours that really matter, but the sum total of all the little steps you make on this road called life.
This is not only true for people, but for new products, too.
We discovered that putting our problem-solvers into bricks & mortar retail stores, no matter how perfect the fit, was not doing us a service as most people don't even know what PortaPocket is, let alone ever heard of it. To that end, we decided to focus on channels where we'll have more impact and appeal to people who appreciate our mission. It was a conscious effort to disengage with retailers, but we feel it will be a better avenue for us, in the big picture. So if you DON'T see us "out there" ...that's actually by design ;)
How about you?
What's your current life transition and how's it working out?
photo credit: here.