Having been on the planet for awhile now, I've been around the block enough times to see this phenomenon on more than one occasion. One big Q for many product developers is: Why do some ideas get embraced like wildfire, and others (even perhaps better ideas) never get their moment in the sun?

It's a strange, even bizarre conundrum that I don't know if anyone has the answer to, but boy don't we wish we knew!  

 A current example is the next bra-with-pockets offering that's about to hit abc's Shark Tank episode on Friday the 13th (perhaps that date's symbolic? ;)) Here's another iteration of the same idea we've seen for the last few years, with more companies excitedly jumping onto this band wagon. Of course no one can adequately explain why the concept of putting one's cell phone (and corresponding emissions) basically on top of one's heart and chest is a good thing to do. There've been concerns raised about this, and the suggestion that one can just turn off one's phone, but in the grand scheme I think both you and I know that people are simply not going to remember to do that.        

Perhaps another reason this particular idea is being heralded is the notion that 'sex sells' and the folks in the Shark Tank episode are choosing to leverage this... otherwise why would there be something called 'B**byPack'? A bit disappointing to see society embrace these kinds of tactics, but seeing how long such strategies have been in use....what can you do.                                                                       Now let's see if they sink or swim...! ;)

photo credit: Environmental Health Trust (ehtrust.org)

Ah, yes..... time flies when you're having fun!  We've been in this space for years, and the more we go along, the more we see other products introduced into our category...it's a veritable cornucopia, but we're actually glad to see it. Competition is actually good as it just proves the need for what we do.  After all...who doesn't have something small and important to carry, right?!

While we're on the subject, we might as well share a few things you might see out there, and how they differ from PortaPocket...

First up, let's talk about those who have affinity to stash that phone (etc) in their bra. Not sure why people would want to get their stuff so sweaty, but if they want, they can find a host of companies out there touting this very thing. Of course, all of this stems from the thought that often putting a cell phone on your chest area is a good idea. ;/ Hmmmmm....well... the obvious problem with this is twofold...

                    + !

1. sweat can kill your cell
and
2. health concerns

As far as #2... while it's true nobody can yet realistically claim with certainty that cell phones stored there cause breast cancer (as technology's too new to have a history...) why would you even risk it? Especially as there are viable, convenient options to allow you to hands-free carry things without relying on that bra, why deliberately put a cell phone and its emissions on top of your heart+chest?

There are plenty of articles on the matter...here's one example. Here's also a segment 'Keep your cellphone out of your bra' from Dr Oz, including testimonial from a 21 yr old cancer victim. And yet more evidence.

Fortunately, with PortaPocket, you'll have much more choice in where you wear what you need...without relegating you to use that bra to do the job at all, thankfully! Nevermore will your money get moist, or your skin get indentations from your keys, please ;) Plus, we can suit both gals and guys, too.

Stop on by, and we'll continue with part 2.  
So how about you?
Have you ever stashed your cell in your bra?
Why or why not?